Benjamin Goewey


About Benjamin Goewey

Founder, President, and Principal Consultant of Datamensional, LLC.

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Ben has been passionate about providing actionable, relevant, and timely information for decision makers to help them make decisions more quickly and effectively and helping transform organizations as a result. He has been a Business Analytics and data guru for nearly 11 years and enjoys seeing the positive impact an effective solution can have on an organization.

Ben currently leads a team to bring the best practices of Business Analytics as well as hands on implementation to companies big and small.

Specialties: Performance Management, Analytics Strategy, System Architecture, Sales Management, Sales Analytics, Marketing Analytics, Business Intelligence, Reporting, Data Integration, IT Management, Data Warehousing, Management Decision Support, Dashboards, KPIs, Automation.


Bracketology and Basketball: Data Analysis for March Madness

  It’s the most wonderful time of the year — that is, if you’re a college basketball fan. It’s March Madness! For the next several weeks, all you’ll be hearing about in your office is smack talk about whose alma mater is superior, whose brackets are busted and who must […]


Top 5 Best practices for Planning, Budgeting and Forecasting Automation

A successful business envisions a continuous progress through a strong sense of planning and implementation. The planning phase is a crucial part of performance management wherein the business path is determined by using variables that affect performance. While it’s true that there is no straightforward path to success, there are […]


How To Use Excel for Seasonal Forecasting

If you have years worth of sales data, you can use that data, with the help of Excel, to predict upcoming trends and help you plan for your business. Forecasts can help you with important business decisions, such as managing staff and inventory, planning budgets, and predicting cash flow issues. […]


The Leicester Fluke – What went wrong with the Predictive Model 1

The 2015/16 English Premier League finished off with an unlikely champion. Leicester City football club emerged victorious this season despite their not-so impressive record in the past. In a podcast episode of More or Less Tim Harford explores why Leicester City’s win came as a surprise.


Measuring Errors for Quality Forecasting

It is perhaps part of human nature to react to errors as soon as they see it. Being able to identify them is crucial in just about anything especially in instances where minor discrepancies would impact the expected results a lot. Forecasting business flow is necessary in making important decisions. […]


Seven Core Capabilities of IBM Planning Analytics, a Cloud-Based Budgeting & Planning Automation Solution

In today’s fast-paced business environment, organizations that don’t use data and analytics for planning are flying blind. In the past, data analysis has been cumbersome, time-consuming and resource-intensive (not to mention expensive), requiring analysts who not only analyzed the data, but also spent hours accumulating, entering and then rechecking the […]


What is Employee Performance Management?

Employee performance management is a key to create a coherent relationship of the workforce’s efficiency levels and the organization’s goals and objectives. Performance management begins as the worker is screened primarily for the tasks where their skills are determined if they are suitable to comply with the needed competency for […]


IBM Watson Analytics Set to Make it in the World of BI 1

IBM Watson, who is not, apparently, satisfied with its win on Jeopardy, is searching for a job. After a great deal of buildup, the natural language business intelligence tool Watson Analytics, which is rooted on the famed AI of Big Blue, is finally available in beta freemium version. It is […]