Top Five Data Mining Techniques To Create Business Value

Data mining entails finding anomalies, correlations, and patterns within large data groups to predict outcomes. By using a wide range of techniques, analysts can effortlessly use this information to reduce risks, improve customer relationships, cut costs, increase revenues and so much more.

You can conduct different types of analyses in order to derive information from big data. Every type of analysis brings with it a different result or impact. The type of data mining techniques you utilize depends on the kind of problem your business faces. Different analyses deliver different outcomes, thus offering different insights. The entire data mining process is an effective way of recovering valuable insights.

An important objective of data mining is to unearth useful information that is understood easily in large data sets. The process of data mining entails a number of important classes of projects.

Outlier or Anomaly Detection

Anomaly detection is simply looking for data items within a dataset that mismatches an expected behavior or projected pattern. Anomalies also go by the names contaminants, surprises, exceptions, or outliers. Often, they offer actionable and critical information. Outliers are numerically distant from other data. Therefore, they indicate the extra-ordinary things that require additional analysis.

With anomaly detection, you can detect risks or fraud within critical systems. You can use this technique to find extraordinary occurrences, which could indicate flawed procedures or fraudulent actions where certain theories are invalid. Important to note, small outlier amounts are common in large datasets.

Clustering Analysis

Clustering analysis involves identifying data groups that are similar to one another in order to understand both the similarities and differences within the data. You can use the common traits in clusters to improve targeting algorithms. For instance, you can target clusters of customers with the same buying behavior with similar services and products in order to boost the conversion rate.

Creation of personas is a great example of a result of clustering analysis.

Associate Rule Learning

Associate rule learning allows the discovery of interdependencies or interesting relations between different variables within large databases. This technique comes in handy in uncovering hidden patterns in data that can be utilized in identifying variables with the same data. Association rule learning is mostly utilized in the retail industry when it comes to finding patterns in the point-of-sales data. With the patterns, you can recommend new products to customers. If done in the right way, association rule learning can assist organizations augment their conversation rate.

Classification Analysis

This is a systematic process for getting relevant and important information about data as well as metadata. This technique helps identify which set of categories the different data types belong to. Classification is linked closely to cluster analysis because classification can also come in handy in clustering data.

Regression Analysis

This technique defines the dependency between variables. Regression analysis usually assumes a one-way outcome loyalty together with how service levels are affected by things such as weather. With this technique, one can easily find his or her love on an online dating service.


These are great tools to use when doing analysis, but one thing to keep in mind  is to never forget the business problem you are trying to solve. If you remember that, these data mining methodologies can return great results.

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